Yamaha R15 picks up India Design Mark Award

When the refreshed Yamaha YZF-R15 was unleashed, it was an immediate hit with the sportsbike aficionados thanks to its stunning looks. The fatter 130-section radial MRF Revvz rear tyre with the reworked tail section sporting a Yamaha YZF-R6 inspired tail-light assembly and the split seat set-up indicated that this is a no holds barred race machine that can give any of the international entry level small capacity super-sports a good run for their money.

And now the design has been recognized by the India Design council as well with the R15 picking up an award at the coveted India Design Mark (I Mark) awards. The India Design Council is affiliated with India’s Ministry of Commerce & Industry and is made up of eminent people in academia, design and industry organizations. Its India Design Mark (I Mark) awards program was organized with the cooperation of the Japan Institute of Design Promotion, organizers of Japan’s Good Design Award (G Mark), and preparations began in 2010. Adopting the same high standards as its Japanese equivalent, the submissions and judging for the first edition of the India Design Mark Awards was completed recently and the winners announced. Of the 71 applicants, 31 were awarded the I Mark, and the Yamaha YZF-R15 was one of four products from three Japan-based companies to receive the coveted award.

Commenting on this achievement, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor said, “I am very pleased with this recognition that our flagship bike YZF-R15 has received. The bike which was introduced in 2008 has witnessed tremendous fan following and the upgraded version launched in 2011 only added more to an already great performing bike. This award not just realizes our efforts but also motivates us to continue creating more new and innovative products.