Nissan targets 300 outlets by March 2017

Into its fifth year on Indian soil, Nissan is leaving no stone unturned to enhance its network in the country. The Japanese carmaker is adopting an aggressive approach for achieving these results, indicated managing director of Nissan Motor Pvt Ltd Arun Malhotra, during the launch of two new Nissan dealerships in Mumbai.

“Nissan’s strategy for continued and significant growth in India is underpinned by our commitment to providing customers with a superior ownership experience. This is backed by our continuous expansion of dealership outlets nationwide towards our target of setting up 300 outlets across the country by the end of March 2017,” he said.

After the launch of the new showrooms, Nissan’s current pan-India sales and service network now stands at 215 outlets across 165 cities in the country. In the last few months, Nissan has specifically increased its network in the state of Maharashtra to 34 sales and service outlets. In Mumbai, Nissan now has 11 touch points to enhance its sales and aftersales.

In addition to increasing in the company’s footprint across the country to provide easy convenience and accessibility to customers, Nissan has focused on improving the customer’s experience when visiting dealers. The brand was ranked third in the recent 2015 JD Power Asia Pacific - India Sales Satisfaction Index study, he informed on the occasion.

In a conversation with us, Malhotra also confirmed that the new Datsun RediGo will be launched on April 14. According to reports, the new hatchback will be offered in the form of both 800cc petrol and 1.0-litre diesel options. At an expected price of around Rs 3 lakh, it will take on the likes of the Renault Kwid and the Maruti Alto K10 in the entry-level hatchback segment.