Mercedes-AMG E53 Launched At Rs 1.45 Crore; The Ultimate E-Class In...
- Jul 23, 2026
- Views : 609

Dear Indian, worried about buying a car that displaces over 2000cc? Mercedes-AMG has THE solution for you. It’s fast, it’s efficient (well, thermally), it’ll cost you your dignity (plus taxes) and it’s called the Mercedes-AMG Project ONE.
She a looker?

Having teased us with a, uh, teaser in January this year, the hypercar has finally made its public debut at the ongoing 2017 Frankfurt Motor Show. The design isn’t all that outlandish. It’s not the punch-you-in-the-throat startling CLK GTR but it sure is a looker and even gets doors that open conventionally and upwards. Also, there’s definitely some McLaren F1 to that face. Coincidence? Well, a happy one since what we’re looking at is the first ever road legal car to feature a Formula 1 engine!
In all this excitement, we tend to forget things. So here’s a disclaimer: this is a concept that previews a production car, not the final car itself. That said, when you’re in this price territory (€2.2 million/over Rs 12 crore), the lines between the two get blurred.
Ballistic Credentials

The Project One celebrates 50 years of AMG by being the epitome of the brand’s latest trend – downsizing. Its 1.6-litre, V6 petrol engine with direct injection and an electrically assisted solo-turbo comes directly from the Mercedes-AMG Petronas Formula 1 racing car and sits just ahead of the rear axle. Yes, it’s mid-engined and the ICE is accompanied by 4 electric motors. One has been integrated into the turbocharger, another has been installed directly onto the combustion engine with a link to the crankcase while the two remaining motors drive the front wheels.
The end result is a combined system output of approximately 1000 horsepower, a claimed 0-200kmph (yes, 200!) time of under 6 seconds and a top speed of over 350kmph! Oh yeah, and remember the thermal efficiency bit? It’s over 40 per cent in the Project One vs 33-38 per cent in conventional series production engines. May not sound like much but think of it like getting from 400 to 405kmph in a supercar – small jump, big effort.
Green Stuff

The battery cells, their arrangement and their cooling system are, for the most part, a drag and drop from Lewis Hamilton’s favourite go kart. The lithium-ion, high-voltage battery and the DC/DC converter supporting and charging the 12V onboard electrical system are accommodated in the vehicle floor behind the front axle. The front axle-mounted motors are capable of rerouting as much as 80 per cent of the braking energy back to the battery to boost the Project One’s travel range. The thermal efficiency also makes the car more fuel efficient. ARAI figures should be in by the year 8022.
Buckle Up

Inside, the Project One is functional and pretty. The bucket seats with adjustable backrests are integrated into the monocoque skeleton and both the pedals and the steering wheel are adjustable to tailor to your driving position. There are two high-res 10-inch displays to read out all the relevant data and the F1 style steering gets integrated LED shift lights. You even get a rear view camera instead of a mirror, since, let’s face it, it’s not like a mirror would show you much.

Mercedes-AMG will make only 275 of these, so unless you’ve received a letter from Affalterbach for a customer preview, best keep an eye on those supercar spotter channels once the production car is out.
Recommended Read:
The other F1-inspired hypercar will come from Aston Martin. This is the Valkyrie
Not interested in the Project ONE? Here's a cute, smart alternative
Mercedes-AMG E53 Launched At Rs 1.45 Crore; The Ultimate E-Class In...
AI-Powered Vehicle Scanner Lands at Mercedes' Largest Mumbai...
2026 Maruti Brezza Teased! Comprehensive Update With Styling &...
Mahindra Thar Roxx vs Scorpio N: Why Character Still Wins
Nissan Launched The Tekton SUV - Its Latest Compact SUV Contender...
2026 Maruti Brezza LAUNCHED! Updated SUV With Design Tweaks,...
2026 Toyota Hilux LAUNCHED! The Next-Gen Iconic Pickup Truck Now In...
Maruti Brezza Prices Start At Just Rs 7.40 Lakh: Find Out Full...
Sierra Finally Gets An Electric Powertrain! Tata Sierra EV Launched...
Mahindra Scorpio Lifestyler Unveiled: Mahindra Returns to Lifestyle...
India's largest automotive community
MG Hector Tomahawk PHEV
₹ 25.69 Lakh
MG Hector Tomahawk EV
₹ 19.49 Lakh
BMW X1 LWB
₹ 49.90 Lakh
Mahindra Scorpio N
₹ 13.69 Lakh
Toyota Hilux
₹ 31.99 Lakh
Tata Motors Passenger Vehicles Rebrands as TATA.CARS: Carries 'Nothing's Too Far' As Brand Promise
MG Hector Tomahawk PHEV With 1100 Km Range LAUNCHED At Rs 25.69 Lakh
MG Hector Tomahawk EV Launched At Rs 19.49 Lakh! With Claimed Range of 517 Kms
2026 Audi Q3 Unveiled In India Finally! Looks Truly A Generation Ahead!
Volkswagen To Bring A Sportier Kylaq With Sporty Sub-4-Metre SUV