Maruti Suzuki To Launch More Products And New Generation of Alto

Maruti Suzuki India's tryst with premium vehicles is a story for the ages (not at all in a nice way though). Starting from the Baleno sedan to the Grand Vitara SUV and the Kizashi entry-level luxury sedan, it has had to endure failures. Even the S-Cross, which it tried to sell through its premium NEXA dealerships, became a part of the failures the company has had to face in premium segments. However, it was the Baleno hatchback that helped Maruti Suzuki India strike gold in one premium segment -- the premium hatchback. This has prompted the carmaker to add more products to its line-up. However, the Vitara Brezza has also played a big role in this regard.

The MD and CEO of Maruti Suzuki India Limited, Kenichi Ayukawa, feels the market trend buyers would appreciate more premium cars. If we take a look at current trends, the Baleno selling over 9,000 units in July adds weight to Ayukawa's beliefs. Here, we would like to tell you that both the Vitara Brezza and the Baleno feature in the list of top 10 cars sold in India in July. The Vitara Brezza clocked over 10,000 sales, while the Baleno sold 9,120 units in July.

There are also reports of Maruti Suzuki planning a rival for the Renault Kwid. Renault, with the addition of a 1.0-litre engine option for the Kwid, has put Maruti Suzuki's Alto nameplate under pressure. Ayukawa has also hinted at Maruti Suzuki planning a whole new generation of the Alto.

With more launches and a new generation of the Alto, Maruti Suzuki India hopes to attain 10 per cent growth over its current market share in India. The carmaker commands 47 per cent of the market and to increase it, the company plans to add a third shift to its Gurugram and Manesar plants. Also worth noting is the company's upcoming plant in Gujarat which would increase the carmaker's production capacity by 2.5 lakh units per year.