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- Mar 2, 2024
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In continuation as the long-term automotive partner of the ICC as announced in 2011, Hyundai has introduced a special ‘Trophy Tour’ as a part of its ongoing promotions for the 2012 Twenty20 World Cup that is scheduled to begin in September this year. The ‘Trophy Tour’ will commence from New Delhi and will cover 3 metropolitan cities New Delhi, Mumbai and Chennai.
Hyundai hosted an exclusive display of the prestigious ICC World Twenty20 trophy at all of its showrooms in Delhi & NCR. Through this trophy tour, Hyundai will embark on various consumer-engagement initiatives for the upcoming ICC Twenty20 World Cup.
Speaking on this initiative, Mr. C H Han, Executive Director, HMIL, said, “Being the official partner of ICC World Twenty 20, it gives us immense pleasure to organize the ‘Trophy Tour’ to give our cricket fans firsthand experience. We are confident that this tour will be a successful step in building up excitement and creating a buzz for the sport and Hyundai in a nation where cricket is a passion. We are very keen to engage with our customers through exciting activities planned for the coming months.”
The trophy will be carried in a specially branded Hyundai car to dealerships across the country, where fans can visit for a preview and a photo opportunity with the trophy. On the social media networks like facebook and Twitter the fans can follow the current trophy location.
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