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- Apr 22, 2024
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Honda Motorcycle and Scooter India has topped the list of ET Most Exciting Two Wheeler brands, followed by Hero and Yamaha in second and third position respectively.
Fourth position went to Bajaj and Vespa emerged as the fifth most exciting two wheeler brand, even above Harley-Davidson at sixth and Suzuki at seventh.
Royal Enfield, which was Google’s most searched two wheeler brand in 2014, made it to ninth position, just above Kawasaki at tenth. KTM though managed to better both Kawasaki and Royal Enfield at eighth position.
ET Most Exciting Two Wheeler Brands:
1. Honda
2. Hero
3. Yamaha
4. Bajaj
5. Vespa
6. Harley-Davidson
7. Suzuki
8. KTM
9. Royal Enfield
10. Kawasaki
The Most Exciting Brands survey for 2015 was carried out among youth - 15-26 years. The study was conducted in seven cities — Bengaluru, Delhi, Kolkata, Mumbai, Ahmedabad, Pune and Chennai.
Interviews were conducted at graduate/post-graduate colleges and business parks/offices in each city. The study is considered to be representative of the youth (defined as between 15-26 years) within each given city.
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