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- Mar 1, 2024
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In a bid to build the rider-community of the Benelli brand, DSK Benelli organised two rides - in Kolkata and in Hyderabad called ‘Bond with Benelli’ on 21 May, 2017. The Kolkata chapter of the ‘Bond with Benelli’ ride was flagged off from DSK Benelli showroom at Ecosuite Business Tower in New Town, Rajarhant. In Hyderabad, the ride was kicked off from the brand’s showroom in Jubilee Hill. Riders from in and around the two cities participated in the event. Also read: Benelli Tornado 302R Bookings Commence
Commenting on the initiative, Shirish Kulkarni, chairman, DSK Motowheels said, “All a biker needs is a picturesque road that leads to nowhere… and nothing can complement it better than a group of other bikers who share the same passion. ‘Bond with Benelli’ was aimed to satiate the passion of every biker who longs for the revving of a billowing engine. Since the announcement of the event, we received a phenomenal response from the ardent bikers of the two cities and we are very delighted that the initiative was well received by the DSK Benelli biking enthusiasts. We will also be organising similar events at various other cities across the country."
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