Bridgestone launches Ecopia tyres

Bridgestone has launched a new range of tyres named – the Ecopia EP150 and Ecopia EP850 in India. The company claims that the Ecopia tyres are engineered with a combination of light and strong materials for greater fuel efficiency and to reduce carbon emissions. 

According to the company, independent testing of the tyres has demonstrated that the Ecopia EP150 and EP850 provides 7 per cent and 10 per cent better fuel efficiency respectively, when compared to conventional tyres.

Speaking on the occasion, Kazuhiko Mimura, Managing Director, Bridgestone India Pvt Ltd, said, “Bridgestone’s Environmental Mission Statement of “To help ensure a healthy environment for current and future generations” is the driving force behind our launch of Ecopia in India. Through Ecopia’s fuel-efficiency, Bridgestone can contribute towards the reduction of CO2 emissions in India, while enabling Indian drivers to achieve fuel-savings. Apart from increased fuel-efficiency and being environment-friendly, Ecopia EP150 and EP850 are also designed to provide durability and excellent road handling performance.”

The Ecopia tyres are available in 26 sizes initially, ranging from 13 inches to 18 inches rim diameters, and is designed to fit many popular compact vehicles. Ecopia EP150 caters to small and mid-size sedans, while Ecopia EP850 caters to SUVs.