BMW to launch under-1,000cc bikes by Jan

BMW Motorrad, the superbikes division of the German luxury carmaker, does not have direct presence in the country. It is present through two dealers--Deutsche Motoren in Delhi and Navnit Motors in Mumbai- who import these superbikes as completely built units from Berlin.

The company is planning to launch bikes below 1,000 cc in the domestic market in January, which also entered the domestic market this January. The company aims to sell over 50 motorcycles by the end of this year.

BMW sells six 1000 cc plus models in the country --the R1200R, S1000RR, R1200GS, K1300, K1600GTL and the HP2. These models are priced at Rs 18 lakh onwards.

BMW had earlier planned to piggy ride the Munjals-promoted Hero Motors with the launch of a mid-sized single cylinder motorcycle. However, despite a positive market study, the project was shelved as the company found the domestic superbikes to be too small at that time.