Ferrari Luce EV: A Soccer Mom’s Ferrari!

QUICK HIGHLIGHTS

• Pricing starts from €550,000 (Rs 6.1 crore approx.); bookings are open globally.

• 1050 PS and 990 Nm (in Launch Control) from four electric motors

• 0-100kmph in 2.5 seconds and maxes out at 310 kmph.

• At 5026 mm long with a five-seat layout, it is longer than the Purosangue and seats one additional person compared to any previous Ferrari.

• The exterior and interior were designed by an ex-Apple designer, 

• The cabin uses analogue-focused controls with a single 12.5-inch OLED instrument cluster.

Ferrari has revealed the Luce, its first all-electric vehicle. And even before the world got to read the fine print, opinions were formed about how it looks. And yes, while I agree that if it did not have the Ferrari moniker on the hood, I would have considered it just another East Asian EV, something that is not true for almost every other Ferrari ever made. But then you begin to look deeper, and things start to make sense. Some more than others.

This is supposed to be a four-door GT that prioritises space and comfort for travellers over occasional weekend exploits. And for that, what you need is size. This is one of the largest Ferraris ever, and the design makes even the large 24-inch wheels look small. Then there’s that umpteen mad performance, which we’ll be talking about shortly. And of course, pricing starts from €550,000, which works out to approximately Rs 6.10 crore.

Is It A Ferrari Underneath?

Let's talk numbers, because this is where the Luce stops being a design curiosity and starts looking like a serious Ferrari. It runs on a quad-motor setup that together produces 1050PS. Torque output stands at a stomach-gobbling 990 Nm! Put your foot down, and this GT will put refined sports cars in the rear-view mirror. 

The claimed 0-100 kmph time of 2.5 seconds is on par with the SF90 Stradale and quicker than the, and this breaks my heart, 12Cilindri. A 310 kmph top speed is as fast as the Purosangue. The Luce should drive for about 530 km without needing a charge, though this is an estimate as Ferrari hasn't confirmed the test cycle yet.

While this isn't the most radical or fastest EV ever, like the Lucid Air Sapphire, Ferrari isn't chasing that glory here either. It's aiming to make a sensible EV that is usable every day, which this quite clearly looks like.

Yes, in fact, Ferrari wants to ensure the Luce is as easy to live with as your everyday. For starters, 3 power outputs are available depending on the mode you select: 430 PS in Range Mode, 617 PS in Tour Mode and 986 PS in Performance Mode. And if you’re someone who wants to shred your rear tyres for good, the Luce will also allow you to disconnect the front motors and use it as an RWD machine. 

Designed In Maranello Or California?

This is a big car. At 5026 mm in length, this Ferrari is longer than a Land Rover Defender 110. Yes, let that sink in. Add the five-seat layout, wheelbase of 2961 mm, and massive 24-inch rear wheels, a first ever on a Ferrari, and it will for sure make its presence and size felt when you look at it. That is one of the key reasons why the Luce looks the way it does. Try to make a car as big as the Luce and keep it as slippery as possible, and you get the shape of a UFO, not a Ferrari. While this may polarise the purists, I don't think the designers ever had the choice to go conventionally, Ferrari.

The design moves away from the aggressive surfacing that defines recent Ferraris. The result is a cleaner, more restrained body, and the 0.254 cD drag coefficient confirms that the form is functional rather than decorative. The Rolls-Royce-like suicide doors and the 24-inch rear wheels are the two details that feel most different compared to anything in Ferrari's current lineup. Nothing about the exterior directly references the Purosangue or the Amalfi.

Retro Style Interiors… The Only Brighter Side? 

Step inside, and the Luce throws Ferrari's recent screen-everywhere philosophy out of the window. Jony Ive's LoveFrom studio has steered the cabin in a deliberately retro, analogue-first direction, with minimal displays dominating the dashboard. That is a bolder call than it sounds, and we absolutely love it. Rivals from Stuttgart and Maranello itself have been racing to plaster pillar-to-pillar touchscreens across their GTs, and no one in their right mind has called it art. So, a Ferrari EV that pulls in the opposite direction is making a much-needed design statement, not just carrying out a cost-cutting operation.

The three-spoke steering wheel is a nod to the 1950s/60s Nardi wheel and looks absolutely beautiful. Pairing that with two analogue buttons, along with wiper, light, and indicator controls that are "secret until lit", just adds to the minimalist drama. The interior also uses physical buttons, levers, and switches over touchscreens, all of which make accessing the features easy to use.  Even the touchscreen is a free-standing unit that can be rotated for a better view. And as revealed earlier, the Glass Key is just the cherry on top of this interior.

The rear doors open up to a bench-seat layout, which should be spacious enough for three people to sit comfortably without struggling. And the rear-hinged rear doors will certainly make ingress and egress easier. This is a soccer mom’s Ferrari, if we can still use that phrase.

Hefty And Counters…

Pricing starts from €550,000, approximately Rs 6.10 crore. Ferrari has opened order books globally. Even in India, the Luce will sit in a premium price band where even the Porsche Taycan Turbo S costs only half as much. 

Ferrari has not announced India-specific pricing yet; after all the taxes, delivery timelines and allocation numbers for the Luce are still awaited. But even when they do open, this looks more like a chauffeur-driven Ferrari for the family than a self-indulgence. And that is truly a first for Ferrari.

ZigSays…

This one is a bold move from Maranello, which marks the inception of the battery juice age for our beloved prancing horse. It will be interesting to see how the product is received by the people around. We are sure that it will certainly find people to fill up the order books, though how well it survives is what we need to look out for.

Stay tuned to ZigWheels as we bring you more details on this!