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- Mar 7, 2024
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The current generation of Volvo Cars has captured the hearts of many car enthusiasts around the world. The striking design philosophy combined with cutting edge technology has brought Volvo back in the limelight. At a recently held International Car Design Award held in Turin in Italy, Volvo Cars have received the coveted Brand Design Language Award of 2016.
Speaking on the occasion, Thomas Ingenlath, Senior Vice President, Design, Volvo Car Group, said: “We are proud to receive this recognition for the design work we have done in the last years. When we started work on the XC90 we knew that we had an opportunity to take the Volvo Cars brand in a new direction.”
“The Volvo family contains many different characters – the strong and refined types, the elegant and sophisticated, the dynamic and the youthful. What we have done with the brand design at Volvo is to provide room for each of these characters, these expressions, to shine through while still paying homage to our tremendous heritage,” he further added.
The modern design language of Volvo cars was first perceived in the new XC90 which redefined peoples’ perception of what the Swedish brand is capable of. The design of the new XC90 has been headed by Thomas Ingenlath which has also been followed by the new S90 premium sedan and the V90 estate.
Volvo Cars had faced competition from other manufacturers like Mercedes-Benz, Jaguar, Renault and Kia for the title of Brand Design Language. The jury comprised of editors and representatives of renowned automotive and design magazines from around the world for the Car Design Awards.
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