Audi unveils the Q3 at Delhi Auto Expo

While China has become the single biggest market for Audi, the brand is in the process of deploying some proven strategies from China to the Indian market, on the product, network growth and brand building front. “India is a key strategic market for Audi and we are making a clear long-term statement in the country with ambitious expansion plans. Audi has seen phenomenal growth since its inception in India five years ago and today is the fastest expanding premium brand in the market. Now we are starting the next chapter of our success story: As a true premium SUV, the Audi Q3 leads the way for the Four Rings to enter a new segment in India, with ever increasing customer groups demanding for premium mobility in a compact form,” said Peter Schwarzenbauer, Member of the Board of Management of AUDI AG for Marketing and Sales

With the unveiling of the Q3 which will be launched soon, Audi will compete with BMW X1 in the Premium Compact SUV segment where pricing will be critical for the soft-roader.  Katrina Kaif and Lisa Ray also joined in Audi’s celebrations at the unveiling. The International Audi Stand concept gives enthusiasts an opportunity to see the A3 e-tron concept, the S6 and the Q7 V12 as well.

“For four consecutive years, we have successfully exceeded our projected sales targets and have been able to carve a niche for ourselves in the Indian luxury car segment. We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand presence. I am confident that we will continue on this growth trajectory and firmly believe that events like the Auto Expo help in generating the right buzz in the market”, said Michael Perschke, Head, Audi India.

Globally, Audi delivered more than 1,193,100 cars to customers worldwide from January to November 2011, an increase of 18.8 percent over the same period in 2010, which put the company well on course to reach its sales target of 1.3 million units.

Read the drive report of the Ingolstadt the Q3 in Switzerland