One of the leading FMCG brands in the country, Godrej has entered the domain of car and home fresheners under a new brand name 'Aer'
Godrej’s new car and home freshener ‘Aer’ can be placed on the dashboard or in the cup holders. The diffuser model christened ‘Click’ slots in easily into the AC vents and also comes with an on/off switch to prevent wastage. The bottled version called ‘Twist’ can be regulated with the in-built mechanism. Both variants are available in three fragrances, cool surf blue, fresh lush green and petal crush pink. The diffuser is priced at Rs 225 on a trial offer, while the dashboard perfume costs Rs 299, and according to Godrej, these products last up to 60 days.