ISUZU MUX

A new SUV arrives in India's SUV-friendly market. It also undercuts its nearest rivals, the Fortuner and the Endeavour, by almost three lakhs. But, will it excite?

Isuwho? By now you would have heard about this Japanese manufacturer which recently launched the D-Max V-Cross (pickup) last September. The MU-X from Isuzu now replaces the discontinued MU-7 SUV that was launched early in 2013. Isuzu will be hoping the MU-X will continue in the footsteps of the popular V-Cross and bring in the sales numbers that its improved dealership network can handle. They are known for their reliable and frugal engines, and with them having just launched the MU-X at a very attractive price of 23.99 lakh (2x4) and 25.99 lakh (4x4), we were curious to see how big a splash it could make in the segment. Looks There are some SUVs that make an impression with bold, over the top styling and then there are those that prefer to take big strides quietly. The MU-X prefers the second approach, with some very clean body lines, and even though there is a healthy dollop of chrome in the recipe, it has a certain understated charm to it. A fair share of that chrome is in the front grille and the face that carries forward the looks of the V-Cross fascia, with some subtle differences. The Isuzu badge is now set further back between the first two slats of the...read more »