Toyota Emphasizes On Wearing Seatbelts While Driving

Japanese carmaker Toyota has launched a regional safety campaign called “Be Safety Leaders” for the third time in the last three years to spread awareness on safe driving. The campaign aims to make sure that drivers and passengers in cars wear seatbelts while driving, so that if any accident happens on the road while driving, people inside the car can still be safe.

Sharing his views during the regional safety campaign, N. Raja, director, and senior vice president (Sales & Marketing), Toyota Kirloskar Motor, said, “Safety has always been of utmost importance to Toyota. Be it passenger safety or road safety, Toyota has always been in the forefront in creating awareness about the same. We were the first brand in India to standardize dual front SRS airbags across all models and in all grades and this initiative has been very well appreciated by our customers as well as the market alike. This can be further reiterated by the fact that the Toyota Etios was awarded 4-stars in the Global NCAP crash test.”

Toyota claims that buckling the seatbelts can help the airbags increase their effectiveness up to 15 times. Moreover, these belts even reduce life-threatening injuries by up to 50 per cent and 75 percent for front and the rear passengers respectively.

Hiroyuki Fukui, President, Toyota Motor Asia Pacific, at the campaign inaugural ceremony said that “Traffic safety is Toyota’s top priority. We believe in contributing to achieving a society with zero traffic accident fatalities. Through our regional safety awareness campaign, we urge drivers and passengers to belt up to keep themselves and their families safe."

The Japanese company, which is also one of the world’s leading carmakers, has introduced an online campaign to attract people, especially youngsters. Toyota last year came up with some interesting activities such as the Toyota Seat Selfie App and the Go Go Buckle Up game, but this year it has introduced a new campaign video in which a child is seen urging his parents to buckle up for safety.

So now, before every journey we hope that people will buckle up their safety belts and not make silly excuses such as the presence of airbags; short journey; confidence in one’s own driving skills; discomfort and causing clothes to be wrinkled; which will make their journey a safe one. The campaign will be extensive and will cover all ASEAN nations including, India, Pakistan, Bhutan, Sri Lanka, Nepal, and Bangladesh.