Renault is a French carmaker headquartered in a Parisian Suburb. Founded in 1899, Renault built cars locally and mainly for the French Government and within a decade, was the largest carmaker in the Country after which it started venturing out to new markets. Renault has had a long and colourful history of popular cars built across the past century and also its escapades in motorsport.
In the Nineties, Renault began to collaborate with a range of car makers the most prominent of which was Dacia, the Romanian brand known for building rugged cars on a budget that offered good mileage. The Dacia brand helped Renault foray into price sensitive markets where value for money was rated highly in a buying decision.
In India Renault first collaborated with Mahindra to sell the Dacia Logan but the association didn’t last long. After the deal went sour, Renault finally decided to enter India on its own and build its own plant with alliance partner Nissan. The partnership in Nissan had been a stable one since 1999 and a joint plant with the Japanese carmaker helped in keeping costs down for Renault India so that its products could be competitive from day one.
A manufacturing facility was set up by the alliance in Oragadam near Chennai with an initial capacity for 4.8 lakh cars per annum. While Renault sells badge engineered Nissans like the Pulse and Scala, its very own Duster, developed by the Dacia brand is the Company’s claim to fame. Cars like the Duster, Fluence and Koleos have built a reputation for Renault as a carmaker that offers cars with excellent ride quality.Read MoreRead Less