Zigwheels Home

Yamaha Ray goes door to door

by Arun Mohan Nadar Photography: Kunal Khadse Posted on 08 Nov 201213,621 Views1 Comments

Yamaha has launched a door-to-door campaign to promote its scooter Ray during the festive season

Yamaha RAY door-to-door campaign

 

 

India Yamaha Motor has launched a unique 9-day door-to-door campaign around New Delhi to promote their new scooter Ray. The campaign that began on November 1 and ends on November 10, involves six girls who will ride the Ray to different locations in the city. They will start from a particular dealership and travel through the city and reach another dealership at the end of the day, with stops at colleges, schools and shopping malls to promote the scooter among young female buyers who form the bulk of prospective buyers.

 

The Ray is India Yamaha Motor’s debut in the scooter segment. The Ray, designed with an urban female commuter in mind, has been well received. The company has also initiated a Yamaha Female Riding Training programme that will be held in cities across India. Related: Yamaha RAY first ride

 

 

Yamaha RAY

 

 

Roy Kurian, National Business Head, India Yamaha Motor, said, “We launched the Ray in India due to the huge demand that this segment was witnessing in the country, with college students and young working women showing increased affinity to purchasing lightweight and highly efficient scooters. The new Ray has been designed and engineered to answer the needs of this growing class of young female customers who want a scooter that is stylish, compact, and easy to use and has a fresh new appeal. Through this campaign we are trying to add further excitement amongst our target audience. The campaign will showcase the spirit of adventure that is associated with the Ray and which it promises to deliver to its customers.” 

 

More on this Bike

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Yamaha bolsters sales by 23.2 per cent

by Rahul Basu

Yamaha Motor India Ltd. has registered a growth...

Suzuki Lets: Review in Pictures

by Team ZigWheels

The Suzuki Let’s is a good looking scooter –...

Suzuki Let's: Scooter Review

by Sarmad Kadiri, Photography: Eshan Shetty

Suzuki makes a strong entry in the 110cc scooter...


 
 
FEATURED SLIDESHOWS

Hero Xtreme vs Yamaha FZ-S v2.0 vs Honda CB Trigger A souped-up Royal Enfield Continental GT at Bonneville KTM RC 390 2014 Hero Karizma ZMR 2014 Hero Xtreme Confederate X132 Hellcat Speedster TVS Scooty Zest Intense competition at Round 3 of the Honda One Make Race

 
TOP VIDEOS

KTM RC 390: Action Video

The above video shows the soon to be launched KTM RC 390 in action at the race track and on the...

2014 Indian Scout: Official Video

The Indian Scout has made a comeback after a hiatus of over seven decades and it will be the...

 

Read Next Story