Zigwheels Home

Yamaha hires 200 women for Ray scooter assembly

by Rahul Basu Posted on 04 Oct 201213,189 Views7 Comments

Female employees will undergo an apprenticeship programme approved by the state government which will last for 3 years wherein they will receive industrial training by being on the job

 

 

Yamaha Ray assembly line in UP

 

 

 

Yamaha’s decisive move of entering the Indian scooter segment with a female focused product, namely the Ray (Read : Yamaha Ray First Ride) has right from the outset enveloped its very existence with initiatives that are bound to lure the fairer sex into purchasing this product.

 

Among the slew of marketing gimmicks that Yamaha has planned around the Ray, there is one initiative in particular that seeks to provide a genuine window of opportunity to ambitious women in the country i.e. the bike maker’s decision to run its new assembly line for the production of the Ray by women employees. The company recently hired around 200 women to run its assembly line for the new Yamaha Ray scooters at the Surajpur plant in UP.

 

Through this initiative, Yamaha is not just creating employment for these young recruits but is also providing them classroom as well as on-the-job training. These girls will undergo an apprenticeship programme approved by the state government, which will last for 3 years.

 

 

 

Yamaha Ray production

 

 

 

They will also be appearing for an examination by the Industrial Training Institute (ITI) by the end of each year and after completion of their term these girls will be receiving an ITI certification approved by the UP government.

 

Commenting on the occasion, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “This is the first time in Yamaha’s history, not only in India but also worldwide, that the company has started an assembly line which is run exclusively by women. Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry.”

 

Like it had announced at the time of the Ray’s official launch earlier this year, the company has also developed a riding training program known as the Yamaha Female Riding Training program which will be implemented across India very soon.

 

SLIDESHOW:

 

  • Yamaha Ray
  • Yamaha Ray
  • Yamaha Ray
  • Yamaha Ray
  • Yamaha Ray
  • Yamaha Ray

The Yamaha Ray is the first model from the two-wheeler maker to enter the Indian scooter segment

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Yamaha restructures its India operartions

by Team ZigWheels

Appoints Hiroyuki Suzuki as Managing Director of...

2014 TVS Wego facelift: Review

by Sarmad Kadiri, Photography: Eshan Shetty

The latest version of TVS Wego ups the ante with...

2014 TVS Wego facelift: Photo Gallery

by Team ZigWheels

TVS is back in the fray with the refreshed 2014...


 
 
FEATURED SLIDESHOWS

Vespa Elegante showcased in India before launch 2014 Yamaha Fazer FI Version 2.0 Suzuki Gixxer 155 India First Ride 2014 Hero Karizma R vs Bajaj Pulsar 220 Hero Xtreme vs Yamaha FZ-S v2.0 vs Honda CB Trigger A souped-up Royal Enfield Continental GT at Bonneville KTM RC 390 2014 Hero Karizma ZMR 2014 Hero Xtreme

 
TOP VIDEOS

Kawasaki Ninja 1000: ZigWheels Video Review

The Kawasaki Ninja 1000 has the heart of a sports bike and the essence of a tourer. We spend a day...

KTM RC 390: Action Video

The above video shows the soon to be launched KTM RC 390 in action at the race track and on the...

 

Read Next Story