Zigwheels Home

Yamaha Ray scooter now available in a new colour

by Arun Mohan Nadar Posted on 08 Jan 201316,190 Views Comments

Yamaha has introduced a new white colour for the Ray and a special Female Riding Training Program

 

Deepika Padukone on the Yamaha Ray in new white colour

 

 

The Ray has been instrumental in increasing Yamaha’s sales and to continue with that trend it has added a new white colour to the scooter’s portfolio. To promote the Ray further, India Yamaha Motor launched a Female Riding Training Program (YFRT) in Chennai. Present at the ceremony were Masaki Asano, Deputy MD (India Yamaha Motor) and Bollywood actress Deepika Padukone, who is the brand ambassador for Ray. 

 

The Ray has been targeted at young women and the YFRT programme is designed to help female customers learn to ride scooters and guide them in obtaining a riding license.

 

 

Yamaha Female Riding Training Program

 

 

Speaking on the occasion,  Masaki Asano, said, “The year 2012 has been an exceptional year for us as we were able to launch our first scooter ‘Ray’. The Yamaha Ray was launched keeping in mind the young urban women who are looking for a stylish yet comfortable ride. With the Yamaha Female Riding Training Program, we want to provide training to many such young women who want to experience the joys of riding a scooter.”

 

Other measures initiated by the company to enhance sales include expansion of dealer network across the country and appointment of female staff to improve its customer quality for the fairer sex.

 

  • Yamaha Ray
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride
  • Yamaha Ray first ride

The new RAY has been designed and engineered to answer the needs of this growing class of young female customers who want a scooter that is stylishly designed, compact, easy to use and have a fresh new appeal

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Top 5 Changes in the Yamaha FZ FI V2.0

by Preetam Bora

2014 Yamaha FZ Version 2.0 and the FZ-S Version...

2014 Yamaha FZ-S FI V2.0: First Ride Review

by Preetam Bora Photography: Vikrant Singh

Yamaha FZ gets fuel injection and a new engine....


 
 
FEATURED SLIDESHOWS

Hyosung Aquila 250 vs Kawasaki Ninja 300 vs Suzuki Inazuma TVS is back in the fray with the refreshed 2014 TVS Wego 110 Bajaj Discover 150S World Ducati Week at Misano Triumph Tiger 800XC trail riding Karizma Cafe Racer Ariel Ace

 
TOP VIDEOS

Yamaha R25 and Valentino Rossi: Official Video

Valentino shares his thoughT on the latest 250cc offering from the stables of Yamaha - the R25

2014 Triumph Street Triple R: Walkaround video

As part of its 2014 update Triumph has added a new shade for the Street Triple R christened as...

 

Read Next Story