If given a choice to pick a hatchback or a sedan with the same price tag, most would prefer the sedan — for the prestige and class it carries with it. And that exactly is the mind-set Audi India is trying to cater to, with its latest A3 sedan. Audi wants to woo potential BMW 1 Series and Mercedes-Benz A-Class premium hatchback buyers with the ‘more prestigious/classy’ three-box design and sharp styling of the Audi A3 at a similar price tag. Add on to the fact, that the A3 will be the most affordable luxury sedan in India, when it is officially launched here later this month.
The design of the Audi A3 is clean, conservative, yet stylish. From head-on it looks like a scale down version of the new Audi A6, which isn’t a bad thing. The slim arrow-shaped headlights with Audi’s signature LED day time running lights in combination with a single hexagon chrome grille, give it a familiar family face. Justifying the ‘Sports Limousine’ tag, is a sharp-edged front spoiler and a pair of black air dams which add a dash of sportiness to the front design.
In terms of proportions, the A3 is about 250mm shorter in overall length than its older sibling, the Audi A4. The side profile gets prominent wheel-arches, long arching roofline and crisp shoulder line that run from the headlight to the knife-edge tail lamps. The rear has an interesting multi-layered design, as the sharply design bootlid beautifully overlaps the extended tail lamps.
The subtle lines and smooth corners give the Audi A3 a smart exterior design without being flashy, remaining true to Audi’s new design language. If restrained, understated styling is your game, then you’ll certainly like the new Audi A3.
The first impression I get when I step inside the cabin and shut the door, is the reassuring solid thud. For a premium C-segment offering, it just passed it first test. There’s ample leg, head and shoulder room up front and the large and supportive front seats can be adjusted in multiple ways to customise it to get comfortable. And the steering wheel can be manually adjusted for tilt and reach, while the visibility from the driver’s seat is great, except the narrow rear screen. All these add up to offer excellent driving position.
Like the exteriors, the cabin carries forward pure Audi design language. The cabin layout is clean and uncluttered and borrows some bits from its larger siblings. There are familiar bits like the leather wrapped four-spoke steering wheel, a large two pod instrument console and a slim 7-inch MMI display which slides out smoothly from the centre of the dashboard. The dashboard has four beautifully crafted round, jet turbine inspired air vents similar to ones found on the Audi TT sports coupe, with clever rotating aluminium inserts to control the air flow.
Under this is a sleek panel with a handful of switches and buttons. To keep the cabin clutter free, Audi has placed the MMI system’s hardware in the glovebox, making room for a couple of cupholders on the centre console. There a clear sense of class, thanks to the well appointed cabin, solid built and top notch craftsmanship.
Audi hasn’t revealed the various trims it will offer the Audi A3 in. Since we got our hands on the top-of-the-line it came packed with MMI system with navigation plus with a touchpad, automatic dual zone air-conditioning, parking system with rear view camera, Xenon headlights with LED day time running lights, LED interior lighting, Panoramic sun-roof, 17-inch alloy wheels and 20 GB jukebox. Many of these features will be optional and would hike the steep price of this luxury sedan further.
Of course, I was also keen to know what the back seats were like, considering the vast population of chauffer driven cars plying on our roads. It’s a squeeze to get in due to the sloping roofline and for the same reason there isn’t much headroom at the back seats either. Thankfully the large windows and standard glass sunroof ensure there is enough light in the cabin. You also have dedicated rear aircon vents to keep you cool. But then the rear seats are not as comfortable, and don’t offer great under thigh support. Then there’s intrusion by the transmission tunnel, making the rear seats better for just two adults. There’s a very practical 425-litre trunk space and a full sized spare wheel.
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