2014 Tata Aria: Review
The Tata Aria was supposed to be a lot of things - a technological showcase, a segment starter, and a global model that would help put Tata Motors on the map, in a good way. But, it wasn't supposed to sell so little that locating one even in the used car market would be a struggle. But, it is. And, there were reasons for it with the primary one being its high price tag. Of course, it came loaded with tech, but it wasn't enough to convince the buying public.
Now, after four years of its launch Tata Motors has given it a facelift. It's a very basic one; revised head lamps, a new tail lamp cover and a new display on the inside. The engine makes more power and torque now, but, more importantly, it now starts at a lower, more attractive price point. At Rs 10.1 lakh ex-showroom in Mumbai, the Aria given its size, seven seats, and road presence, sounds like a good deal on paper.
Unfortunately, that's not the model you see here. This is the top of the line Pride 4x4. It gets leather seats, steering mounted controls, climate control with AC vents all over, alloy wheels and on the drivetrain front, all wheel drive and ESP. This one costs just over Rs 15 lakh, which again isn't too bad for what one gets. But, then the options at this price point are many.
Now before we pass a verdict on the new car, it's only fair that we reflect on what the Aria was and is like to drive, sit and live with.