Hyundai ties up with Intel

The motive was to form an association to develop solutions for enhanced in-vehicle experiences like location-based and social services network in their cars. Mr. Woong-Chul Yang, Vice Chairman at Hyundai Motor, Mr. Ton Steenman, Vice President and General Manager at Intel’s Embedded and Communications Group (ECG), and Mr. Dong-Jin Kim, Chairman and CEO of Seoul-based C&S Technology were present at the signing ceremony at JW Marriott Hotel in Seoul.

“The demand for smart cars is on the rise in Korea—a powerful IT country,” said Mr. Yang. “Hyundai will develop in-vehicle infotainment systems that incorporate changes in digital lifestyles and maximize customer convenience in cooperation with Intel and C&S Technology,” he added.

The three companies have agreed to work jointly to meet, develop and meet product, technical and experimental requirements. The idea is to develop an Intel Atom processor based in association with the C&S Automotive IO Hub that will facilitate innovative services and content to be offered for drivers as well as passengers in the next-gen IVI systems.

“Intel is working with automakers and their suppliers around the world to develop intelligent and connected in-vehicle infotainment systems that provide safer, more interactive and personal experiences to drivers and passengers,” said Hee-Sung Lee, Country Manager of Intel Korea.