Harley Davidson launches new custom models at 2012 Auto Expo

Expanding its Complete-Knockdown-Kit models, Harley Davidson India has announced the prices for it FXDB Street Bob, available at Rs. 9.95 lakhs, ex-showroom, and the FXDC Super Glide Custom at Rs. 11.5 lakhs, ex-showroom, here at the 2012 Auto Expo, making the Street Bob the most reasonable 1600 cc cruiser in the country. On the occasion of the launch, Anoop Prakash, Managing Director, Harley Davidson India said, “Harley-Davidson is pioneering the development of a strong leisure riding culture in India like never before. Over the last two years, we have strategically invested in the market to provide enthusiasts an opportunity to realize their dreams to join the Harley-Davidson family and become Harley owners.  As we expand our CKD product portfolio in India, we will continue to adopt and invest in strategies that make our products and ownership experience accessible to more enthusiasts and customers in India.”

Harley has also opened the booking of their two models across their seven dealerships in the country. Commencing its CKD assembly operations in January 2011, Harley has been assembling three motorcycles from its Sportster family, the Harley-Davidson SuperlowTM, the Iron 883 and the Forty Eight, out of the 15 bikes that are available in India. As a further testament to the enthusiasm that Harley Davidson has in the country and reflects the true spirit of brotherhood between riders, the proud member of the Delhi Harley Owners Group ® (H.O.G ®) chapter made their presence known at the Harley Davidson stall, riding into the venue grounds as a group and joining the event.

“We are clearly committed to the Indian market for the long-term and the respect that we have received for the brand has been truly humbling.  With over 1,000 Harley owners now riding on Indian roads, our customers are indeed our brand ambassadors and we are proud to join with them and have their support as we build the next chapter of leisure riding in India. We believe that every customer is unique and we strive to offer each and every one a personalized experience by making available an ever-expanding range of bikes, accessories and riding gear,” added Anoop.

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Harley also unveiled five breath-taking custom bikes that started as stock models from the current India line-up and have been customized with Harley Davidson ® Genuine Motor Parts and AccessoriesTM. Each motorcycle features several dynamic changes to the factory original, including upgraded hand grips, foot pegs, handlebar, seats, fuel tanks, derby covers and fenders.  “The joy of personalizing your bike to express your individuality is one of the many differentiators of the Harley-Davidson ownership experience.  We will continue to enable customization options for our customers at every dealer location. The models on display demonstrate only a small sample of the combinations available,” said Anoop.

Commencing its operations in India in August 2009 and appointing the first dealership in July 2010, Harley Davidson is the global leader in cruising and touring motorcycles and ranks as one of the strongest motorcycle brands in the world, with their models available in more than 70 countries.

Harley Davidson India plans to expand its dealership to three more cities – Kolkata, Kochi and Jaipur.