DHL chauffeurs new S-Class to its world premiere

All over the world people wait for their doorbells to ring, excited at the thought of the DHL courier guy arriving with their parcel. Well some very special packages, the new Mercedes-Benz S-Class for instance, do need to be handled with extra care, and that’s where DHL gladly decided to step in.

For its recently held world premiere at Hamburg amidst some 750 international guests, the super luxurious 2014 model year version of the S-Class was transported by the logistics experts straight from the Mercedes-Benz plant in Stuttgart to the suburb of Finkenwerder in Hamburg.

Covered entirely to avoid being spotted by prying eyes the latest version of the German car makers flagship sedan was flown in an A300-600 DHL freight aircraft to Hamburg, where it was unveiled for the first time before privileged customers, retailers and journalists.

Taking pride in having being offered this rare opportunity by the three-pointed star, Fathi Tlatli, President Global Sector Automotive, DHL Customer Solutions & Innovation said, “Against the background of our long years of collaboration with Daimler, we are very proud to have transported the premier model in the Mercedes-Benz range to its official international unveiling. This very special assignment is further evidence of the trust that industry-leading companies, Mercedes among them, have in our products and people.”

Commenting on the special arrangements made for bringing the S-Class to Hamburg, Jörg Howe, Head of Communications Daimler AG said, “This eagerly awaited presentation is a milestone of particular importance for Mercedes, so we have the very highest of expectations with regard to the car’s safe transportation and the confidential handling of information. We are delighted that we have, for many years, had DHL as a partner which meets the same rigorous quality standards we set ourselves and in which we can have the utmost confidence.”

DHL worked closely with Mercedes-Benz on shipping the new S-Class to Hamburg safely and securely. A special camouflage system for the car ensured that the operation’s extremely demanding security requirements were met (Read : 2014 Mercedes-Benz S-Class revealed). 

As one would expect from a high-calibre event such as this, Mercedes-Benz opened a unique “Ten Star Restaurant” in the Airbus A380 delivery centre, where five top rated German chefs specialising in different culinary styles indulged guests with their unique gourmet creations.