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AAUI and Cross Roads India Assistance announce tie up
The Automobile Association of Upper India (AAUI), an NGO engaged in road safety awareness and Cross Roads India Assistance (CRIA), a 24x7 roadside breakdown assistance provider have announced that they have entered into a strategic tie up.
Under the agreement, CRIA has become the single service provider for all road side assistance requirements of the AAUI. All AAUI members will be entitled to free availability of CRIA’s 24x7x365 services in case of problems with their vehicles. CRIA shall provide branding to AAUI on their website as special service partners and market its products on its website as well. AAUI will be CRIA’s preferential partner for all events it carries out related to social awareness, training, etc.
In return, AAUI will provide exclusive service partner status as well as co-association to Cross Roads on all possible forums including breakdown assistance of member vehicles in neighbouring countries.
“The objective of this partnership is to deliver better customer experience and strengthen AAUI’s member services and customer support. Cross Roads India Assistance are the leaders in road side assistance. The customer focused approach to business and stringent quality standards of Cross Roads India Assistance made them our preferred choice for this strategic tie –up. We hope that this tie-up coupled with a world-class service will add value to our overall client offering. Cross Roads will manage the breakdown services, membership queries etc for AAUI. We are confident that we will exceed our member’s expectations and create customer delight,” said T. K Malhotra, President, AAUI.