Audi A6 Special Edition : First Drive
Audi India has just racked up the title for being the No.1 luxury car manufacturer in India and also brought in added features to the A6
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It’s the middle of May and we found ourselves in the middle of one of India’s most arid states – Rajasthan. Just a few kilometers outside Jaipur, the summer sun was beating down hard, the horizon was dancing in the evaporating heat as temperatures touched a very comfortable 22 degrees Celsius. Wait, what? We checked the temperature gauge again and it was indeed an extremely cool 22 degrees – thanks to the awesomely efficient four zone deluxe air conditioning that the Audi A6 special edition that we were driving had on offer! Of course, since it’s a special edition the A6 was loaded with features over and above what Audi India had been selling the top spec car with till now but what makes this one even more special is why it is here in the first place.
There’s a big war waging in almost every part of the world when it comes to the big three German luxury automakers – Audi, BMW and Mercedes and almost everywhere in the world one of them is beating the other on the sales pie. Audi’s entry into India itself was a late one – Mercedes had a head start and BMW had turned things around with its portfolio. This was back in 2004 and over the years the Ingostadt manufacturer has strengthened its line up with not only newer models, but also with assembly operations for CKD units.
Despite their later entry, Audi wasn’t backing down and aimed to become the No.1 luxury car manufacturer in India by 2015. Well, it’s only 2013 now, and Audi has already achieved its target sales put it above everyone else in its category and when you’re the four-ring brand you tend to celebrate in style.With the A6, Audi is bringing in never-before seen features to the car of which the very effective climate control system was just one part. With air con vents placed well to not only cool the front passengers but also the ones on the rear bench with their very own control of temperature and blower settings, Audi has ensured that chauffeur-driven owners will not only be commuting in style, but also in even more comfort.
Speaking of the back benchers, Audi’s understanding of the Indian customer comes to the fore in the fact that they fully well realise that Indians love to be driven rather than drive themselves – especially in this segment of vehicles. Whether it be clogged traffic or simply the need to be at work even while on the move, buyers in the A6’ segment tend to spend more time in the back seat than in the front. The A6 now also gives these owners complete remote control of the MMI system from wherever within the car – definitely beats having to ask your chauffeur tend to your music needs each and every time!
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