Wolff Olins to rework the Hero Honda brand

Hero Honda after its split with the Honda Motor Company of Japan, is entering into a new era with a new identity and completely new face. The Indian two-wheeler giant which has been serving the country with it’s highly fuel efficient products for over three decades will undergo sea change in its operations and its overall brand image. And in order to get a new brand portfolio the company has asked world’s leading branding specialist Wolff Olins to create a new brand identity for the Hero Honda name, which includes a new logo, a different brand name as well as fresh brand architecture.

Wolff Olins is corporate brand consultancy firm which has previously managed some of the most well known brands like the Tata Group, Tata Docomo, Orange, AOL, etc. The London-based firm will be responsible for setting up an entirely new brand for Hero Honda as well as help in correct positioning of the brand. Announcing this today, Mr. Pawan Munjal, Managing Director & Chief Executive Officer, Hero Honda Motors Ltd, said, “We are witnessing exciting times in India. Our country is undergoing phenomenal socio-economic change and is emerging as one of the epicenters of global business. The world today is looking at India not just for its sustained GDP growth, or the spending power of its strong middle-class, but also for its intellectual capital, enterprise and entrepreneurship. Brand India keeps getting stronger.

 “And so does Hero Honda, especially as we pass through this exciting phase in the life of our company - changing for the future while anchoring ourselves to our core values and fundamental principles that have guided us in the past. The new buzzwords at Hero Honda are Creation, Renewal and Re-energising. I am happy to have Wolff Olins partnering with us in this exciting journey into a promising future,” he added.

Mr. Charles Wright, Managing Director of Wolff Olins, said, “We are indeed excited to be working on this mandate. Hero Honda is an Indian icon and it is a privilege to partner Mr. Pawan Munjal and his team on this journey of transformation. India is a strategic priority for us and for Omnicom as a whole, and therefore this mandate assumes a huge priority for us.”