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Maruti Suzuki aims to become India's largest exporter of cars

by ET Posted on 01 Feb 20134,610 Views1 Comments

The Indian car giant plans to manufacture 3 million cars and launch at least 10 new vehicles across segments in the next five years

 

Maruti Suzuki Swift

 

 

Maruti Suzuki, India's largest carmaker, is scripting a strategy to pole-vault itself to become India's largest exporter of passenger cars, by building a base for manufacturing 3-million cars in five years that includes at least 10 new vehicles across segments, including the light commercial segment.

 

To implement this ambitious target from ground-up in India, the Japanese parent is slated to put in place a high-level management team that would monitor the progress of the new endeavour.

 

The multi-functional team includes four Japanese executives from its parent. The team will be led by Osawa Naoki, T Suzuki, Hosai and K Imegawa. An equal number of Indian executives will be drawn from marketing, R&D, sales, production verticals to drive the change.

 

According to sources these new initiatives were mandated by Osamu Suzuki, chairman of the parent Suzuki Motor in a recent meet in Delhi on January 25.

 

Under this plan, a highly placed executive, having direct knowledge of the matter, alluded that Maruti Suzuki is slated to roll out 10 new vehicles - comprising premium cars, SUV and light commercial vehicles - in next five years under a strategy coded 'Working Together'.

 

The Japanese carmaker and its Indian subsidiary will pool together its resources to generate new platforms and models for the future. According to two sources, the move to build new capacities will also enable the carmaker to retain market leadership in India at competitive prices for overseas markets. An email query to the office of the Indian subsidiary did not elicit any reaction. The company "declined to comment".

 

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