JK Tyre showcases new product concepts at IRE 2015

JK Tyre chose the 2015 Indian Rubber Expo (IRE) as a platform to display its new range of products.  Catering to different product segments, the range included tyres for passenger cars, trucks, light commercial vehicles and farm equipment.

Commenting on the occasion, VK Misra, Technical Director, JK Tyre and Industries Limited, said, “At JK Tyre, we have been focussing on R&D as an intrinsic part of our business and bringing cutting edge technologies to delight our customers and partners. Participating at IRE 2015 is an opportunity for us to share ideas with industry partners and showcase how our research and development capabilities are helping us deliver better, fuel efficient and dependable products.”

The tyre maker showcased its ‘Ultra Hi’ range of tyres at the event. These are 17 inch tyres that have a low aspect ratio and are made up of a multi-layer tread compound and silica technology with colours matching the car aesthetics. This concept was conceived and developed in JK Tyre’s Tech Centre in India and is being tested at global centres for worldwide distribution. 

The next product that was displayed at the event by the tyre maker was the JK UX1 tyre. This range is developed by the company for luxury premium cars such as Audi, BMW and Mercedes-Benz.

JK Tyre also displayed its soon to be launched products across categories. In the passenger car category it showcased high performance asymmetric tyres, designed for mid-size sedans available in the country, including Honda City, Hyundai Verna, Volkswagen Vento and Maruti Suzuki Ciaz.

Underlining its international strategy, JK Tyre also showcased products like Ultima-XPC1, America Selecta Plus and Turbo, which it currently exports to its key export markets in US and Latin America.