Honda is most searched auto brand on Google in 2014

Google Zeitgeist 2014 lists Honda as the most searched brand and the Honda Mobilio as the most searched car for 2014. It’s no surprise as the Japanese carmaker had two successful launches this year that are clocking high sales figures every month. The Honda City was launched in January and the Mobilio went on sale mid-year.

A surprise entrant in the number two spot is the Chevrolet Spark. Google has no explanation for it and we don’t either. Our love for SUVs though comes through in the searches as well with the Mahindra Scorpio and Ford EcoSport coming up in third and fourth spot. Indian petrolheads also wanted to know a lot more about the Huracan and Aventador as Lamborghini was searched more than the Hyundai Xcent and Tata Zest, rounding up the top seven. Now Lamborghini is a brand and not a car but as they say, Google only gives you answers (and gives us lists in this case), no explanations. 

Among manufacturers, with Honda on pole position, Maruti couldn’t be left far behind taking up the number two spot on the list. Size and presence matters online for all big brands and it shows with Hyundai being the third most searched brand in 2014. Again Chevrolet in fourth is a bit tough to explain. Audi, Ford and Nissan come in next.

Google Zeitgeist is a great way to get some behind the scenes data on what people are searching for. We’ve only compiled the list of top searched two-wheelers here, but you can go back to 2001 at the Google Zeitgeist Archives and search for all kinds of data, even those completely unrelated to automobiles.

Top seven cars and brands searched on Google in 2014 -