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Hero shifts gears to stay ahead of Honda

by ET Photography: Kunal Khadse Posted on 21 Mar 201311,421 Views2 Comments

In wake of stiff competition from its rivals, Bajaj Auto and Honda. Hero MotoCorp who are the current leaders of the two-wheeler market have chalked out new initiatives to hold its crown and will invest Rs. 1,100 crore for setting up new plants and R & D

Hero Impulse static shot

 

 

Two-wheeler maker Hero MotoCorp has set capital expenditure for 2013-14 at 1,100 crore and put in place a strategy to build upon its leadership position in the domestic market, a top company executive has said.  New Delhi-headquartered Hero MotoCorp, the country's largest motorcycle maker, on Tuesday said it plans capacity addition, new launches and network and brand-building initiatives to stay ahead of competition. 

 

"We are no strangers to competition. We have earmarked a capex of 1,100 crore for FY14 and put in place a multi-focal strategy to sustain and build upon our leadership through new launches, capacity addition, network expansion and brand-building initiatives," senior vice-president and CFO Ravi Sud told ET. 

 

The capital expenditure includes an investment of about 600 crore on its upcoming fourth plant and global parts centre at Neemrana, and 100-150 crore on a state-of-the-art integrated R&D centre at Kukas, both of which are in Rajasthan. 

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