Hero shifts gears to stay ahead of Honda

In wake of stiff competition from its rivals, Bajaj Auto and Honda. Hero MotoCorp who are the current leaders of the two-wheeler market have chalked out new initiatives to hold its crown and will invest Rs. 1,100 crore for setting up new plants and R & D
Hero Impulse static shot



Two-wheeler maker Hero MotoCorp has set capital expenditure for 2013-14 at 1,100 crore and put in place a strategy to build upon its leadership position in the domestic market, a top company executive has said.  New Delhi-headquartered Hero MotoCorp, the country's largest motorcycle maker, on Tuesday said it plans capacity addition, new launches and network and brand-building initiatives to stay ahead of competition. 


"We are no strangers to competition. We have earmarked a capex of 1,100 crore for FY14 and put in place a multi-focal strategy to sustain and build upon our leadership through new launches, capacity addition, network expansion and brand-building initiatives," senior vice-president and CFO Ravi Sud told ET. 


The capital expenditure includes an investment of about 600 crore on its upcoming fourth plant and global parts centre at Neemrana, and 100-150 crore on a state-of-the-art integrated R&D centre at Kukas, both of which are in Rajasthan. 

by ET Photography: Kunal Khadse Posted on March 21, 2013 21:23 IST Views: 12705

MORE ON Hero Moto Corp Passion XPro

KTM 1050 Adventure

Estimated price: 14.00 lakh

Expected date: Late 2015

TVS 2015 TVS Victor

Estimated price: 50,000

Expected date: Late 2015

Bajaj Pulsar 150NS

Estimated price: 73,000

Expected date: Late 2015

Piaggio Liberty

Estimated price: 60,000

Expected date: Late 2015