Zigwheels Home

Hero shifts gears to stay ahead of Honda

by ET Photography: Kunal Khadse Posted on 21 Mar 201311,315 Views2 Comments

In wake of stiff competition from its rivals, Bajaj Auto and Honda. Hero MotoCorp who are the current leaders of the two-wheeler market have chalked out new initiatives to hold its crown and will invest Rs. 1,100 crore for setting up new plants and R & D

Hero Impulse static shot

 

 

Two-wheeler maker Hero MotoCorp has set capital expenditure for 2013-14 at 1,100 crore and put in place a strategy to build upon its leadership position in the domestic market, a top company executive has said.  New Delhi-headquartered Hero MotoCorp, the country's largest motorcycle maker, on Tuesday said it plans capacity addition, new launches and network and brand-building initiatives to stay ahead of competition. 

 

"We are no strangers to competition. We have earmarked a capex of 1,100 crore for FY14 and put in place a multi-focal strategy to sustain and build upon our leadership through new launches, capacity addition, network expansion and brand-building initiatives," senior vice-president and CFO Ravi Sud told ET. 

 

The capital expenditure includes an investment of about 600 crore on its upcoming fourth plant and global parts centre at Neemrana, and 100-150 crore on a state-of-the-art integrated R&D centre at Kukas, both of which are in Rajasthan. 

More on this Bike

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Hero Photon electric scooter launched at Rs 52,790

by Team ZigWheels

The new Hero Photon electric scooter has a top...

Hero Passion Pro TR in dealerships

by Preetam Bora

Hero MotoCorp's 100cc off-road motorcycle...

Hero Motocorp forays in Colombia

by Punam Chavan

This is the first full-fledged plant by an Indian...


 
 
FEATURED SLIDESHOWS

Confederate X132 Hellcat Speedster TVS Scooty Zest Intense competition at Round 3 of the Honda One Make Race Bajaj Discover 150F Bajaj Discover 150F photo gallery Suzuki V-Strom 1000 ABS riding in India bajaj discover 150f Vespa 946 Belissima Hyosung Aquila 250 vs Kawasaki Ninja 300 vs Suzuki Inazuma

 
TOP VIDEOS

Bajaj Discover 150F and Discover 150S: Video Review

The new flagship Bajaj Discover is out. And it is a 150cc motorcycle available in two different...

Kawasaki Ninja 300 30th Anniversary Edition: Official Video

Kawasaki have launched a 30th Anniversary Edition of the Ninja 300 with cosmetic changes

 
Help us know you better!
Take this survey

Read Next Story