Zigwheels Home

Hero motorcycles expands its operations in Central America

by Arun Mohan Nadar Posted on 15 May 201314,726 Views2 Comments

As part of its global expansion initiative, Hero MotoCorp has signed a partnership with Indy Motos to market its two-wheelers in Guatemala, El Salvador and Honduras

 

Pawan Munjal with Indy Motos executive at the launch

 

 

Hero MotoCorp, India’s largest two-wheeler manufacturer, expanded its international foothold by launching its range of two-wheelers in Guatemala, El Salvador and Honduras under the brand name Hero. To enter the above mentioned Central American markets, Hero MotoCorp has signed a joint venture with Indy Motos which has been appointed as the authorised distributor for its range of two-wheelers in the above mentioned countries.

 

Speaking on the move, Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp, said, “This launch is a significant milestone for us considering this is the first of the new international markets where we are starting our operations. It gives me immense pleasure to announce Indy Motos as our partner for Guatemala, Honduras and El Salvador. I am sure that their rich experience in this market and knowledge of the local customer will go a long way towards further strengthening our business here.”

 

 

Pawan Munjal at the launch

 

 

Hero has launched the Karizma, Hunk, Glamour, HF Dawn, Super Splendor, Splendor NXG and Achiever in the three Central American countries. Expansion in foreign markets seems to be a positive move for Hero with bike sales dwindling in the domestic market (Hero sales figure for April 2013). Hero will soon start operations in Latin & Central America and Africa and has set a target to register 10 per cent of its overall sales from overseas markets. Currently Hero exports to Colombia, Bangladesh and Nepal.

 

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Hero Passion Pro TR in dealerships

by Preetam Bora

Hero MotoCorp's 100cc off-road motorcycle...

Hero Motocorp forays in Colombia

by Punam Chavan

This is the first full-fledged plant by an Indian...

Two-wheeler sales show positive growth in June 2014

by Arun Mohan Nadar

We take a close look at the monthly sales figures...


 
 
FEATURED SLIDESHOWS

Hyosung Aquila 250 vs Kawasaki Ninja 300 vs Suzuki Inazuma TVS is back in the fray with the refreshed 2014 TVS Wego 110 Bajaj Discover 150S World Ducati Week at Misano Triumph Tiger 800XC trail riding Karizma Cafe Racer Ariel Ace

 
TOP VIDEOS

Yamaha R25 and Valentino Rossi: Official Video

Valentino shares his thoughT on the latest 250cc offering from the stables of Yamaha - the R25

2014 Triumph Street Triple R: Walkaround video

As part of its 2014 update Triumph has added a new shade for the Street Triple R christened as...

 

Read Next Story