Zigwheels Home

Ford's 'Driving Skills for Life' initiative to go further

Posted on 16 Jan 20123,628 Views Comments

Staggering facts from the World Health Organization say that in India, 13 people die every hour due to road fatalities with a total of 1,19,860 of them in 2009. Ford's 'Driving Skills for Life' initiative will go a step further this year in an effort to reduce deaths due to road accidents.

 

Ford Driving Skills for Life

 

 

As part of the company's corporate social responsibility, Ford India’s Driving Skills for Life (DSFL) will continue its efforts to promote safe, economic and eco-friendly driving. Ford India reiterated a strong commitment to India as it completed another year of training over 2,500 drivers in 2011.

 

Since its inception in 2009, Ford’s Driving Skills for Life has trained over 4,300 drivers. Nigel Wark, Executive Director, Marketing, Sales & Service, Ford India said, “DSFL is a whole hearted attempt to engage, involve and contribute to spread awareness about the ground realities of road safety and help communities drive safely. We are all delighted to see such a great response to the program and hope to take it further this year.”

 

 

 

Ford Driving Skills for Life

 

 

In 2011, major fleet operators like Orix and Venus Cabs were also involved. The training also included a group of drivers of the Indian Army. The thrust was on the initiative’s expansion across major cities namely Chennai, Bangalore, Delhi, Mumbai and Chandigarh where Ford India tuned to its wide network of dealerships across these major cities. Sessions with prospects and customers that come to see Ford’s products has become a practice for dealers to promote the ‘Driving Skills for Life’ program. “Involving our dealers was an important step for us since they are our key touch points with customers across key markets. With the customer sessions in partnership with our dealers, we have been able to foster stronger relations with our customers, build a stronger understanding of cars among them and, more importantly, promote active participation and enthusiasm among our dealers as well,” said Nigel.

 

More on this Car

Post Your Comment

Do you like this story?

Competition panel imposes Rs 2,545 crore fine on carmakers

by Punam Chavan

The Competition Commission of India (CCI) has...

Right Hand Drive Ford Mustang testing begins, India on cards

by Team ZigWheels

Ford's iconic Pony car will come to 25 RHD...

India-made Ford EcoSport crosses 1 lakh sales mark

by Team ZigWheels

The Ford EcoSport has achieved 1 lakh sales...


 
SPECIAL COVERAGE

Maruti Ciaz: Special Coverage

The Maruti Ciaz is an important car in the C-Segment. It comes with Maruti might - network and...

Hyundai Elite i20: Special Coverage

The premium hatchback segment is changing fast, and how? Not too long ago the VW Polo and Fiat...

 

Read Next Story