Ford India sells more than 7,270 cars in April 2013

Coinciding with the traditional New Year in certain Indian states, celebrations at Ford India continued throughout April with special offers on all vehicles. It also managed to open two new dealerships in Kozhikode and Kottayam in a single week, taking the number of sales and service outlets to 260 across 138 cities in India.

All this and the impending launch of the Ford EcoSport SUV has contributed towards the company achieving sales of over 7,200 units in combined domestic wholesales and exports in April 2013. In India alone Ford managed to sell 4,003 units in the same month.

Speaking about Ford’s sales achievement, Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India, said “We are encouraged to see exports growing at a steady pace and we remain deeply optimistic about our business in India, as we continue to expect growth in the long term,” said. “We remain committed to introducing new and exciting Ford global products and technologies that consumers in India want and value.”

Over the month of April, Ford India has been showcasing its Chennai-built EcoSport to customers across 12 cities as part of its EcoSport Urban Discoveries campaign. The campaign will give a hundred of consumers the exclusive opportunity to drive the EcoSport starting in May, while sharing their experiences with family and friends ahead of the vehicle’s launch in India. 

Available with Ford’s award-winning 1.0L EcoBoost engine, the EcoSport will feature Ford’s SYNC technology, jointly developed with Microsoft, making it the first vehicle in its segment equipped with a voice-enabled interactive system.