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First Audi cyberstore opened in London
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Audi's cyberstore concept called Audi City gives customers a wide range of services that can create a customised virtual model of the Audi of their choice. The German luxury car makers is looking to open 20 such cyberstores by 2015
One of the biggest limitations of today is space constraint in urban areas. Setting up a sizeable automobile showroom to display all models of a make in a relevant location if at all possible can be insanely expensive.
Audi has decided to overcome the space issue with its new cyberstore concept called Audi City located in Piccadilly Circus, London. It features digital screens that display life size images of all Audi models on sale on a 1:1 scale and has a database of Audi’s customisation options.
Customers can choose their options and have them digitally fit on the model of the car they want to buy, to see a life size example of how their customised vehicle will look. Physical examples of materials for interior trim and paint shades are also available for customers to experience the speccing of their vehicle.
The Audi City cyberstore can also showcase powertrain options as well as explain how a technology works on the Audi of their choice. This gives a never before opportunity for an audio visual explanation of the technology used by Audi to make their cars safe, comfortable and sporty.
“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi AG. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.”
Once customers choose a vehicle and customise it they can go down to an Audi dealership and place an order for the final product.
Audi plans to introduce 20 Audi City cyberstores across the world by 2015.
Also read: Audi launches the Audi sports car experience (ASE) in India
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