Firefox Bikes to showcase range of co-branded MTV bikes at the 11th Auto Expo

Firefox Bikes has been showcasing its leisure bicycles at the biennial New Delhi Auto Expo for a few years now. At the 2012 New Delhi Auto Expo Firefox Bikes will once again showcase its bikes, only this time there will be a new range of co-branded Firefox bikes. Firebox Bikes is all set to unveil its range of co-branded MTV branded bikes. 

Firefox bikes has entered into a collaboration with Viacom 18 to launch a range of MTV branded bikes in India with the intention of attracting the youth of the country towards their bikes via a new approach. 

Shiv Inder Singh, Managing Director, Firefox Bikes said, “Worldwide cycling revolution is catching up as an alternative system of transport, and now more and more people are realizing the benefits of cycling as a form to shed obesity and weight.  We at Firefox have been providing newer versions and variations for the Indians to enjoy the ride and be a part of an environment friendly drive”

Firefox aims to provide a complete range of biking solutions under one roof. The leisure biking company has recently tied up with several international brands to widen its range of biking solutions. The brands include SRAM of Taiwan for high-end bicycle components, Finish Line of U.S. for special bicycle lubricants & Slime of U.S. also known for its specialty bicycle lubricants and complete solutions for bicycle puncture. Firefox Bikes will be the exclusive distributor in India for products from the brands mentioned earlier. 

Amongst all the mainstream automobile and motorcycle manufacturers Firefox Bikes will be the only bicycle company to display its range of bikes at the 11th Auto Expo.