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Daimler India Commercial Vehicles : Ready to Move to India
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Daimler trucks, which have strong presence worldwide, are now set to take on the Indian market with their BharatBenz trucks. Marking an entry like no other, DICV has charted an ambitious growth plan which they intend on achieving with superior products and a solid commitment to the Indian market
The commercial vehicle segment has witnessed a stellar rise over the past six years, where sales have more than doubled to touch close to 800,000 units annually. This is a good sign of a healthy economy and there is no doubting the fact that India today is Asia’s third largest economy and growth across segments is on the rise. The trucking sector alone benefits from the fact that there is a vast amount of infrastructure development taking place, more importantly 65 per cent of the country’s freight requirement is handled by trucks. If you do the math, the potential is enormous and looking at capitalizing on this market is Daimler India Commercial Vehicles Limited (DICV).
DICV has opened its 160 hectare state of the art production facility located at Oragadam near Chennai. With an investment of Rs 4400 Crore, the facility has been set up in a record time of 24 months and houses the manufacturing unit for BharatBenz trucks, an integrated research and development center as well as a robust test track designed to rigorously test vehicles across a vast range of conditions. Incidentally, this plant is one of only three Daimler truck plants worldwide that combines truck assembly and components production at the same location.
Speaking on this occasion, Marc Llistosella, CEO and Managing Director of DICV, stated, “Our focus on localization has resulted in more than 40 percent of our suppliers being located within a 40-kilometer radius of the plant. Overall, our BharatBenz trucks will have a localization rate of 85 percent in India.”
Looking at targeting the volume market in India, the vehicles that will roll out of this greenfield facility under the BharatBenz brand name will be based on the Mercedes-Benz Axor platform and the Fuso Canter series. The plant has an initial production capacity of 36,000 units per year, however company officials stated that the capacity can be ramped up to over 70,000 units per year as the demand rises. Production at the facility is slated to commence in the third quarter of this year and BharatBenz intends on offering its entire product portfolio of 17 commercial vehicles by 2014, which translates to almost a launch per month; a statement and a commitment that has never been witnessed in the trucking sector till date.
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Ashwani
32fit long,singal,multixle TRUKS MARKET requirement.
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Gaurav
With increase in economic activity in India , it seems a nice step bu Daimler , However they would face tough choice on two major parameter firstly , the price of the truck , secondly the maintenance cost , it is noteworthy to mention that TaTa and Leylands can be repaired and serviced even in remotest of the location but it would take time for Daimler to reach that level however it is good for industry as standardization would factor in here and truck servicing industry would benefit.
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