Audi India speeds past rivals with strong April sales

Audi India's sales continue to climb north with the German luxury car major selling 770 units in April 2013, up 37 per cent compared to the year-ago period. The company also managed to achieve a 15.2 per cent growth in sales during the first quarter of 2013 having sold 2,616 cars during the period compared to BMW's 2,369 units. Audi has managed to overtake BMW as the country’s leading luxury car maker on the sales front after having sold 9,350 cars in the financial year 2012-13, a staggering 51.5 per cent growth over the corresponding financial year.

Luxury car brand total sales figures for Financial Year 2012-13

“We were aiming for the pole position in 2015. To achieve it almost 2 years before the target date is a landslide success. As per reports, we are not only No. 1 in the first quarter of 2013 but the whole of FY 2012-13. India is the first market in Asia after China to claim the No.1 spot. However, I think 2013 will be a very competitive year. The best teamwork and the best strategy will make the difference and the customer will be the ultimate winner. This sales result demonstrates our “Vorsprung durch Technik”. Today we offer the best equipped, most reliable and advanced models with the most impressive build quality in India and our customers have appreciated and acknowledged the same.” said, Mr. Michael Perschke, Head, Audi India. 

Audi’s 2013 expansion strategy is on track and the company has opened two new showrooms in Mumbai South and Lucknow. Audi also launched four vehicles in 2013 including the Q3 2.0 TFSI, the new Q5, the 2013 Audi R8 as well as  the 2013 Audi R8 V10 plus. Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 25 centres. The company also held the second edition of the Audi sportscar experience (ASE) at the Buddh International Circuit, where enthusiasts experienced the prowess of Audi vehicles on the racetrack.

Audi also enjoyed the strongest first quarter in its history as well. With worldwide deliveries reaching around 3,69,500 units in the first quarter of 2013, the company improved on the prior-year quarter by 6.8 percent. During the period, Audi achieved growth in all of its three main sales regions, namely, Europe, Asia and North America. Unit sales in March played a major role in this respect. Audi handed over around 1,47,700 cars to customers which is 3 percent more than one year earlier. The Audi Group also posted revenue of €11.734 billion (Rs 83,138 crore) and an operating profit of €1.307 billion Rs (9,267 crore) for first quarter of 2013.

Also read: Audi Q3 2.0 TFSI quattro : Road Test