Mini MUVs for India?
A comfortable vehicle with a decent fit and finish, creature comforts, excellent mileage all at a low price would pretty much define what most Indians want from their choice in mode of transport. While we have joked about it and made snide comments in the past, there actually could be some merit in this line of thought; especially while contemplating a vehicle for the masses.
According to the Automotive Mission Plan 2016, India was set on a road to become a small car manufacturing hub. Along the journey we haven’t witnessed the exact level of support from the government, however they did take one stand out decision in defining a small car, which has the potential to play a large role not just in India but on the global level; especially when you consider rising fuel costs and increasing congestion on our roads.
*Image for representational purpose only
The sub 4 meter in length vehicle is now taking on a role of its own and isn’t just limited to Hatchbacks as once thought. What started out as just a premium hatch segment has now witnessed the advent of compact Sedans and micro SUVs. A single segment to offer such a wide gamut of products is just what the doctor ordered for the Indian market and as customers are already able to choose from a variety of body styles, manufacturers should also consider increasing their government stipulated sub 4 meter portfolio to usher in a line of micro MUVs or Ultra minivans.