This is what happens when you text and drive

Smartphones have made it easy for us to stay connected at all times. But, that can pose serious safety risks if someone decides to check his or her text messages, social media posts or any other mobile applications while driving. In a bid to highlight the hazards of texting while driving, AT&T has launched a campaign titled ‘It can wait’ that educates drivers on how using the phone while driving can lead to devastating consequences.

The campaign shows how not just a text, but any smartphone activity while driving, can endanger users and those around them. The campaign depicts an average day in the lives of six different characters.

A boy rides his bike through a town; a woman gets her child ready to go out and chats with her husband on her cellphone as they go to run errands. The husband, on the other hand, is driving his pick up truck while talking to his wife. After hanging up the phone, the wife quickly glances down at her social media post while on the road. And it is this ‘minor’ distraction that turns out to have tragic consequences involving the entire family.

The woman rams against her husband’s pick up truck severely crashing his car and turtling her own car as well. The entire family meets with a tragic end. 

This is not the first time that a campaign has been launched to highlight the perils of texting while driving. Earlier too, a video game by the name of SMS Racing had been launched to emphasise the adverse effects of distracted driving.