Bajaj Discover 100T : First Ride
Building a brand around its products has always been the ethos at Bajaj Auto as can be seen from the legacy of the Pulsar which has carved out a niche for itself in the Indian motorcycle space amassing a sizable number of followers over the last decade and firmly gripping over 40 per cent market share in the 150cc and above class of motorcycles sold in the country.
That said, the gains don’t simply end at the Pulsar marque. The trickle-down effect has benefited other products from Bajaj Auto’s model range as well, especially the Discover series which has eventually consumed the Pulsar genes seeping into its structure from time to time without losing its econo-centric mindset but instead using it for shaping of the Discover brand, a moniker now synonymous with value-for-money notwithstanding what echelon of the Indian motorcycling spectrum it plies in.
And the strongest support to this argument came last year in September when the Discover 100 DTS-Si surpassed the Hero MotoCorp's blue-eyed boy, the Splendor, to bag the honour of world's largest selling motorcycle, with sales totalling to 1.22 lakh against Splendor's 1.21 lakh in that month. However, the Chakan-based bike-maker sees it only as job half done and is now looking forward to build on the Discover brand’s existing eminence to raise the bar higher by the means of empowering the everyday commuter with technology and style. Offer the average Joe something which he should have been handed eons ago.