We take the latest offering from Bajaj Auto, the new Discover 100T for a spin to find out what sets it apart from the other commuters in the country
Building a brand around its products has always been the ethos at Bajaj Auto as can be seen from the legacy of the Pulsar which has carved out a niche for itself in the Indian motorcycle space amassing a sizable number of followers over the last decade and firmly gripping over 40 per cent market share in the 150cc and above class of motorcycles sold in the country.
That said, the gains don’t simply end at the Pulsar marque. The trickle-down effect has benefited other products from Bajaj Auto’s model range as well, especially the Discover series which has eventually consumed the Pulsar genes seeping into its structure from time to time without losing its econo-centric mindset but instead using it for shaping of the Discover brand, a moniker now synonymous with value-for-money notwithstanding what echelon of the Indian motorcycling spectrum it plies in.
And the strongest support to this argument came last year in September when the Discover 100 DTS-Si surpassed the Hero MotoCorp's blue-eyed boy, the Splendor, to bag the honour of world's largest selling motorcycle, with sales totalling to 1.22 lakh against Splendor's 1.21 lakh in that month. However, the Chakan-based bike-maker sees it only as job half done and is now looking forward to build on the Discover brand’s existing eminence to raise the bar higher by the means of empowering the everyday commuter with technology and style. Offer the average Joe something which he should have been handed eons ago.
Welcome then the next generation Discover 100T (T standing for Tourer), a commuter offering in the 100cc space borrowing new-age technology and styling from its recently launched elder sibling, the Discover 125 ST (Sports Tourer). It has been a common practice adopted successfully by motorcycle companies the world over to develop new technologies for their flagships and then employing them across the lower model range to bring the market up to speed one step at a time.
Sadly, most Indian two-wheeler makers have missed this important detail of bringing their offerings up to speed with the modern-day tech in the volume segment and the result is we are still stuck on archaic sloper mills with 2-valve heads and more such equipment which has been scrapped by the world long back.
With the new Discover 100T, Bajaj Auto does more than just offer another feature-rich premium commuter but a top-spec machine which excels in every department important to the end user and looks good while achieving all of it with conviction, however without really burning a hole in the pocket. Borrowing design cues directly from the Discover 125ST, it is easy to notice the family resemblance between the two Discover siblings but the key is that it helps in presenting the younger one with the bulk and form of the elder sibling. And boy does it look good!