Toyota summer holiday campaign begins

Toyota Kirloskar Motors has announced its summer holiday campaign across all dealerships in the country from April 16 to May 15, 2012. Owners of Toyota vehicles will be eligible for a free 20-point check ensuring their road-worthiness, besides custom-made offers that include free UV protection on parts, discounts on accessories and insurance renewal offers. For chauffeurs, the company will have a lucky draw daily during the campaign.

“Based on our ‘Customer First’ approach, we at Toyota believe in reinventing different ways to reach out to our customers with Toyota’s promise of Q Class Service,” said Sandeep Singh, Deputy Managing Director, Toyota Kirloskar Motors. “After an overwhelming response to ‘Suhana Service Campaign’ last year, we thought it would be the right time to conduct the campaign again this year. We have timed this service campaign with the summer holidays in India. The campaign will help our customers to service their cars and gear up their vehicles for long journeys, ensuring safe, comfortable and trouble-free drives during this summer season.”

The company recorded an 87 percent jump in sales for March 2012 with the Etios and Etios Liva contributing the maximum. A total of 18,220 units were sold compared to 9,726 units in March 2011. The Etios registered a 57 percent growth selling 5,104 units compared to 3,257 units in March 2011. The highest ever monthly sales were registered by the Etios LIVA hatchback that sold 4,034 units in March 2012. Innova, Fortuner and Corrolla Altis sold 6,765, 4,418 and 1,379 respectively during the same time period.