Tata Motors enters the Philippines market

Tata Motors is all set to debut in the Philippines market. The company formally announced the same at the 2014 Manila Auto Show, which was held at the World Trade Center. The company will commence its business in Philippines with exports of the Manza, the Vista, the Indigo and the Indica from its passenger vehicles portfolio and the Xenon, the Ace and the Super Ace from its commercial vehicles range. Tata Motors has appointed Pilipinas Taj Autogroup Inc., as its distributor in Philippines.

“With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in the Philippines for a deeper presence in this market across several product segments,” Tata Motors Head International Business-Commercial Vehicles RT Wasan said.

“To start with the company has lined up the Xenon, the Super Ace and the Ace at MIAS based on intense study and understanding of the customers and their requirements in the Philippines,” he added.

According to Johnny Oommen, Head, International Business – Passenger Vehicles, Tata Motors, the company will open shops in the Philippines market with their Manza Sedan, Vista Hatch, Indigo Sedan and Indica Hatch. Tata Motors also has plans to augment its offerings by including other products in its portfolio on a regular basis.

Tata Motors began its international journey in 1961. Since then the company has spread its wings in various countries such as Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia. The company also has presence in Thailand, Indonesia, Malaysia and Myanmar.