Shah Rukh Khan roped in as brand ambassador for Hyundai Xcent

Published September 18, 2014
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The carmaker gets SRK on board as its brand ambassador for the Hyundai Xcent in India

Hyundai Motors has announced Bollywood superstar Shah Rukh Khan as its brand ambassador for the Hyundai Xcent, the company’s recently launched sub-compact sedan. Back in 1998, SRK shot his first TVC for the Hyundai Santro, and his association with the car brand has now turned 16.

Commenting on the association, BS Seo, Managing Director and CEO, HMIL, said, “It’s been a wonderful journey with Bollywood superstar Shah Rukh Khan, as we complete 16 years of long-standing association. SRK’s association has enhanced the brand’s reminiscence and propagated our Modern Premium brand values. And with the transition from i10 to Xcent, the new association connects the family man Shah Rukh Khan with the attributes of real family sedan Xcent. Xcent with its premium features and stylish design has made its mark amongst the customers and we are confident that the new association will create the magic again.”

Based on the Hyundai Grand i10, the South Korean carmaker launched its Xcent sedan in the Indian market earlier this year at a price tag of Rs 4.66 lakh (ex-showroom Delhi). The Hyundai Xcent is powered by a 1.2-litre four-cylinder petrol engine and a 1.1-litre three-cylinder oil burner. The petrol engine churns out 83PS of power and 114Nm of torque, while the diesel engine delivers 72PS of power and 180Nm of torque. Both the engines are mated to a five-speed manual transmission.

Launched in March 2014, the carmaker has been successful in selling 35,400 units of its Hyundai Xcent in India till date.