Zigwheels Home

Rs. 22 Crore Tata Nano

by Ravi Ved Posted on 13 Oct 20115,563 Views Comments

From manufacturing the cheapest car on the planet to building one of the most expensive cars, Tata has done it all, as it launches the Nano Gold

The Tata group recently revealed a Nano which is the world’s first ever gold jewellery car celebrating 5,000 years of jewellery making in India.  The car that was launched with a Rs. one-lakh price tag now gets a Gold version made of 80kgs of 22 carat solid gold and 15kg silver along with nearly 10,000 precious stones like diamonds and rubies. Although the car is not for sale, it has been valued at Rs. 22 crore which is more than the cost of the Aston Marin One-77 in India.

 

undefined


The car has been revealed as a promotional and branding technique in association with Goldplus Jewellery, a part of Titan Industries, a Tata group company. 14 techniques of jewellery making including complex filigree to delicate meenakari work the car is a mark of an assortment of culturally distinct jewellery making techniques from across the country.


The fully functional car that was unveiled by Ratan Tata, the Chairman of Tata group in Mumbai, will make its way to all the Goldplus showrooms at 29 locations in India.


The one-off car has been beautifully crafted, and is a combination of incredible engineering and a masterpiece in art jewellery making.

Post Your Comment

Do you like this story?

Price
Brand
Fuel Type
 Petrol    Diesel  LPG
 CNG  Electric
City

10 new launches for 2014

by Cyrus Dhabhar

We list out 10 of the most highly awaited cars...

JD Power reveals new car buying patterns in India

by Punam Chavan

Maruti Suzuki is the most considered nameplate...

Upgraded Tata Safari Storme to be launched soon

by Team ZigWheels

Tata is working on a more powerful and slightly...


 
SPECIAL COVERAGE

Maruti Ciaz: Special Coverage

The Maruti Ciaz is an important car in the C-Segment. It comes with Maruti might - network and...

Hyundai Elite i20: Special Coverage

The premium hatchback segment is changing fast, and how? Not too long ago the VW Polo and Fiat...

 

Read Next Story