Royal Enfield to start 75 dealerships in 2015

Royal Enfield launched its limited edition Despatch Rider Classic 500 at Rs 2.25 lakh (on-road Mumbai). The bike will only be sold online and will be limited to 200 units pan India. 

At the launch of the Royal Enfield Despatch Rider Motorcycle, the Chennai-based bike maker announced its expansion plans for the year. The popular cruiser brand of motorcycles intends to start 75 dealerships by the end of the year. Currently, Royal Enfield has 425 dealerships in the country, and they wish to up the number to 500 by the end of the year. All of these dealerships will be in line with the brand and will not only have their motorcycle lineup on display but will also be selling the apparel that they launched last year. 

Royal Enfield has been working towards its brand identity for a while now ever since the 2014 Auto Expo when they unveiled their new logo. And this expansion plan is an extension of its same strategy. Meanwhile they have also been working on a new motorcycle ‘Himalayan’ that is scheduled to be launched soon. 

Currently Royal Enfield has four models on sale – the Classic 500, the Thunderbird, the Standard and the Electra.