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Nissan India crosses 5 lakh Facebook fans
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Nissan India sure has made an impression on the public if its humongous Facebook fan base is anything to go by
Facebook is the biggest most famous social site world wide on the internet as of today, and Nissan India has just become the first international automobile company in India, or so it claims, to cross the 5 lakh fan following mark on its Facebook brand page.
The success that Nissan sees has come in about four months of the company launching the online campaign, ‘New Star of India’ through the Facebook page that was a world-first crowd-sourced movie after selecting 20 passionate co-stars through an audition on Facebook.
Ranbir Kapoor, the brand ambassador, starred in the movie and said: “I’m incredibly excited to be involved in this ground-breaking movie with Nissan – no-one’s attempted anything like it before. I love that this movie has taken 20 people from their living rooms and bedrooms to the movie set in three simple steps. Thank you Nissan.”
Kiminobu Tokuyama, Managing Director of Nissan Motor India, said: “Nissan is all about innovation. It’s in the cars we build, the way we do business, the way we communicate. This campaign, with a winning line-up of Ranbir, Micra and Facebook, has done wonders by catapulting Nissan India to the largest Facebook brand fan base among auto companies in India in about four months. We owe a big ‘thank you’ to all our fans and all the participants in the campaign.”
Members of the public voted in their thousands to decide who the 20 lucky Ranbir co-stars would be, and helped produce the movie by shaping the plot, by choosing the music, picking the wardrobe, designing the posters and naming the characters.
Directed by renowned director Ahmed Khan, the movie used 100 Nissan Micra cars for the shoot at the Ramoji Rao Film City in Hyderabad.
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