New 2014 Mini makes international debut
An evolutionary design, a range of new fuel-efficient engines and more fun behind the wheel is being offered in the all-new 2014 MINI unveiled recently. The all-new 2014 Mini Hatchback has been unveiled at Mini's UK production plant in Oxford and involves an investment of £750 million (Rs 7500 crore) across three of BMW Group’s UK manufacturing facilities. The new 2014 Mini launch marks the inauguration of a new 1,000-robot body shop at Plant Oxford, the debut of new technologies at the steel body pressings operation in Swindon, and new machining and assembly facilities to produce a new generation of three and four-cylinder engines at the Hams Hall engine plant near Birmingham.
Commenting on the occasion, Harald Krueger, BMW Group’s board member for production, said, “In our Oxford plant’s centenary year, we are continuing the Mini brand success story and today starting production of the third model generation. Our total investment of £750 million in our British production locations of Oxford, Swindon and Hams Hall between 2012 and 2015 underscores the importance of the Mini production triangle within our global production network. The UK is the heart of Mini production–thanks to the experience, competence and strong commitment of all our employees.”
Speaking of the upgrades, the new Mini will have refined styling, function and performance and will offer an enhanced standard specification, an extensive range of options to its customers to adapt the car to their individual style, higher comfort levels, comprehensive safety technology including pedestrian protection and more innovative networking technology. The 2014 Mini will also be longer and wider than its predecessor and will also provide more interior space to both its driver and passengers. Even the suspension has been revised, reducing weight while offering increased rigidity and better handling and driving dynamics.