Mercedes-Benz India to hike prices across its model range

Mercedes-Benz has decided to revise the prices across its entire model range in India. The prices of its products will increase by four per cent with effect from January 22, 2015, the company stated in its media release. 

The company further said in its statement that the end of the excise duty cut on December 31, 2014 was instrumental in the price revision of Mercedes-Benz products.

Commenting on the hike, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, said, “Mercedes-Benz India offers the ‘Top of Pyramid’ products for its discerning customers, creating more value to the total cost of ownership. The excise duty cut was of much relief to the automotive sector in general and luxury cars, in particular. However, the end of excise benefit left us with no option but to pass on the additional cost to our customers. Mercedes-Benz India is on a strong growth curve with a clear focus on maintaining a profitable and sustainable growth. We want to maintain our premium brand positioning in the market and sustain the strong foundation which we have created for the brand in India.”

“Despite the price hike, the company would work to make it easier for customers to buy its products through financial solutions from Mercedes-Benz financial services,” he further added.

Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class. The product portfolio also comprises off-roader G 63 AMG, as well as a wide range of other AMG performance cars such as the CLA 45 AMG, C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG and ML 63 AMG.