Mercedes-Benz announces its 2015 strategy

Year 2014 has indeed been ‘A Year of Excellence’ for Mercedes-Benz. The luxury carmaker notched record sales of 10,201 cars in the last calendar year. The Three Pointed Star has now announced its strategy for 2015. Mercedes Benz has decided to launch 15 new models and open 15 new dealerships in India, and hence the company terms its strategy for 2015 as ‘15 in 15’.

The luxury carmaker has dubbed 2015 as the company’s ‘Live the Best’ year. Under this philosophy Mercedes-Benz will focus on offering the best products and services to its customers. The luxury car brand will focus on five core pillars this year which include: Best products, Best Touch-points, Best Customer Experiences, Best Operations and Best Corporate Citizen.

In the first core area, the luxury car brand will launch 15 new products with an aim to not only retain the loyal patrons attached with the brand, but also to win new young customer groups aspiring for a Mercedes-Benz.

The company will focus on its second core pillar – the Best touch-point by inaugurating 15 outlets in mature as well as tier II and III cities, in continuation with its ‘go to customer’ strategy.

While focusing on the third pillar - the Best Customer Experiences, the company will bring the ‘Luxe Drive’ programme to different cities for its customers. This programme will involve fashion show, gourmet food and exciting driving activities with an aim to bring customers closer to the brand and make them recurring buyers.

Mercedes-Benz India will continue its aggressive strategy and focus on its fourth pillar – Best operations by investing over Rs 1,000 crore on the expansion of its Chakan Plant.

The luxury carmaker will collaborate and initiate variety of social initiatives to engage further in newer projects during this year. The company plans to expand its solar power generation facility in Chakan, and also aims to execute new road safety initiatives while focusing on its last pillar.

Mercedes-Benz product portfolio for India comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class. 

The product portfolio also comprises the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars such as the CLA 45 AMG, C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG, ML 63 AMG and GLA 45 AMG.